They trade them, which makes them like money. Having more of them is like some kind of tribal expression of superiority.Ĭlearly the kid with 109 Silly Bandz is 4.73 times cooler than the kid with 23 Silly Bandz. They wear them – scores of them, sometimes hundreds of them – up their little arms. Today, they are sold in at least 8,000 stores around the country, as well as online.Īnother interesting point on Silly Bandz which might point more to master plan and less to accident: go to their web site, and this is what they’ll tell say should do with these products: From there, they spread up theĮast Coast. While conventional wisdom would have you thinking that fads and crazesĪre hatched in places like LA and New York, this particular craze caught fire in Birmingham, Alabama, which is where Silly Bandz first started gaining traction. So how do these crazes gain traction? How do they hit a tipping point? Is it an elaborate plan or an accident?įrom what I can dig up, the rise of Silly Bandz seems to be more accident than master plan. In fact, they’ve become so wide-spread and such a distraction that many elementary schools have taken to banning Yet every kid has them (at least the cool ones!). Sillly Bandz are an undeniable craze – of the variety that is difficult to explain rationally. Apparently, the same negotiating tactics my older son uses atĭessert time are transferable to Silly Bandz bartering. With fellow school kids on the bus, my son has turned 12 Silly Bandz into 18 (“I traded one really cool one for two medium ones”). Silly Bandz only came into my personal consciousness last month when my nephews in Texas sent my 6 year-old son a 12 pack of them.
And as I write this, I’m quite certain that millions of kids have them around their wrists at (shapes of animals, automobiles, planes, etc) and are just big enough to fit around a kid’s wrist. They are essentially colored rubber bands that are molded into shapes Not in a funny way, but more in an inconsequential way. And rest assured, someone’s making millions from But take it from me, Silly Bandz are a big deal. If you don’t have kids – or more specifically, you don’t have kids between the ages of 5 and 11 – you’re probably completely unaware of Silly Bandz.
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